A recap of our Product Director's session on language localization at Money 20/20.
Understanding a new health spending benefit, like a flexible spending account (FSA), can feel like learning a new language. There are new rules (i.e., use-it-or-lose-it) to master and new vocabulary (i.e., carryover amount, grace period) to learn.
Now, imagine the experience of someone who has to learn about a new benefit in their second or third language. Previously helpful tools like onboarding emails or knowledge-base articles are no longer super helpful. When organizations do not fully localize their product, they create this experience for their program members.
At the 2023 Money20/20 USA conference, First Dollar's Product Director, Izamar Loredo, led a session on language localization. In this session, Izamar emphasized the importance of inclusive financial tools and provided tips on how organizations can make their products more accessible to everyone. If you were unable to attend, you're in luck as we're sharing a recap of Izamar's session on localization.
Below is a description of the session provided by the conference.
Everyone should be able to understand their financial tools, but language localization is an afterthought for many fintech solutions. This language gap can add to already wide gaps and divides. If you’re not discussing language localization, you’re not talking about access.
Localizing products helps ensure everyone can understand and use their financial tools. Izamar provides a real-life example in the clip below.
Translating content for program members is the bare minimum. For mission-driven organizations focused on access, fully localizing their product should be the goal—not an afterthought.
Before creating new solutions, listen to the people using your product to learn how to best meet their needs.
Izamar leads First Dollar's Product and Engineering efforts to localize the First Dollar Benefit Suite. Thanks to the team's efforts, our partners can offer their members a localized experience in the Health Wallet.